GamesIndustry.biz released an artcile showing that Kickstarter pledges increased by a lot when the Double Fine project started, excluding Double Fine pledges.
When this first started, a few people I know had concerns that a ‘big’ company was doing the Kickstarter thing. The fear that it would drain from smaller efforts. But it seems Double Fine shed light to the investment model to a wider audiences, and now they’re more comfortable with a Kickstarter project.
With a group of people who grew up on the concept of pre-orders, Kickstarters aren’t much of a stretch to gamers. Add in more value to the investment than GameStop, and not actually paying GameStop, it’s a win-win for everyone!